I recently had the pleasure of producing an "Admission Acceptance" video for Mercersburg Academy. As a private bording high school, they annually offer letters of acceptance to a finite number of students who apply – similar to most colleges. In addition, this year Mercersburg Academy decided to utilize the emotional elements of video to include with their acceptance letter. This is an excellent use of video that not only demonstrates the school's commitment of gratitude towards their students, but it can also be highly persuasive for those students who are perhaps debating between multiple schools. Video is far more personal than a letter, and for a relatively small expense, if this video is even tips the scale for one potential student, it has more than paid for itself.